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AdvisingAsia track record. How to define a holistic corporate strategy for a design lamps Taiwanese manufacturer and build from the ground zero a sales and distribution network both in Middle East and in the European Union

The case: the Client is a medium manufacturing company based in Thailand, where it has both corporate offices and a production plant. The Client is part of a larger Taiwanese industrial group.

Among its other business activities, the Client is designing in-house and the producing decorative lamps equipped with LED bulbs. The peculiarity of these lamps is that are made of a acrylic blade, which allows a high level of personalization, according to the preferences of customers.

The Client is well established in Thailand , where it benefits form its own sales network. However, the aim of the Client was to diversify its main markets and to expand its business activities, by going international.

Accordingly, AdvisingAsia designed the more suitable corporate strategy, identifying the most promising markets to enter first as well as assessing the competitive environment and the successful way for entering in the target markets.

After defining this long-term strategy, AdvisingAsia helped the Client in building from the very beginning a sales network both in Middle East and in the European Union, entering in contact with potential agents and distributors and participating to some important worldwide lighting exhibitions as well.